Category Pricing

Pricing Comparison: Best Generative Engine Optimization (GEO) Tools

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Side-by-side pricing matrix for generative engine optimization (geo) tools. Compare free tiers, starting prices, billing metrics, scalability risks, and paid tier breakdowns in one view.

View Feature Comparison for Generative Engine Optimization (GEO)

Data last reviewed:

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Pricing
Free Tier
Free Tier
Free Tier Limits
Free Tier Limits
None
None
—
—
—
Limited applications, 1 user, 10 queries/month
Starting Price
Starting Price
$14.99 / month
$52 / month
$99 / month
$129 / month
$139.95 / month
$149 / month
Billing Metric
Billing Metric
permonth
monthly
monthly
monthly
monthly
/month
Cost Scalability Risk
Cost Scalability Risk
Budget predictability is impacted as content needs grow beyond tier constraints, causing unplanned expenses.
Escalation of costs occurs through higher tier upgrades and additional credit purchases, impacting budget forecasts.
Significant cost escalation arises with increased usage demands, particularly for custom enterprise features.
Costs increase significantly with higher usage, particularly when moving to higher tiers or requiring customized solutions.
Sophisticated AI and SEO requirements can lead to significant cost increases beyond initial plan offerings.
Rapidly increasing costs for teams as content demands grow, with potential need for custom-tier solutions.
Hidden Cost Explanations
Hidden Cost Explanations
Additional charges apply when exceeding article, site, or audit page limits. A separate FraseCMS hosting fee of $19/month further increases costs.
Exceeding project or prompt thresholds incurs additional charges, while customization and extra credits lead to further expenses.
Additional charges occur when document or AI usage limits are exceeded, and Enterprise plans may incur extra fees for API access and white labeling.
Additional expenses arise when exceeding quotas for tracked prompts and pages, often necessitating tier upgrades.
Exceeding data limits and the necessity for additional integrations for unsupported features frequently result in unforeseen expenses.
Beyond the Free tier, additional user seats incur extra costs. Scaling content operations often necessitates higher tiers or custom pricing due to query and user limits.
Paid Tiers
Paid Tiers
Starter
$39/mo

1 seat, 1 site, 10 articles, 50 audit pages

Professional
$103/mo

3 seats, 5 sites, 40 articles, 250 audit pages

Scale
$239/mo

5 seats, 10 domains, 100 articles, 1,000 audit pages

Enterprise
Custom

Custom seats and domains

Essential
$52/month

~200 AI Results prompts

Agency Pack
$69.00

White-label reporting and client-facing tools

AI Search
$71.20

200 prompts

AI Search Add-on
$71.20/month

200 prompts

Pro
$95.20/month

~450 AI Results prompts

Core
$103.20

10 projects, 2k keywords, 100 prompts

Core SEO (monthly billed)
$103.20/month

10 projects

API
$149.00

3M credits

SE Visible (standalone AI Visibility)
$189/month

ChatGPT + Google AI Mode, weekly refresh, 450 prompts

Growth
$223.20

30 projects, 5k keywords, 250 prompts

Growth SEO (monthly billed)
$223.20/month

30 projects

Enterprise
Custom pricing

Flexible terms, custom limits

Business
Custom

~1,000 AI Results prompts, deeper historical data

Discovery
$49/month

No AI features

Standard
$99/month

Includes AI Visibility tracking and 5 AI prompts/week

AI Search Analytics
$158/month

Track 100 AI Prompts

Pro
$182/month

Create or Optimize 360 Documents

Scale
$249/month

Includes 10 AI articles/month

Peace of Mind
$299/month

Create or Optimize Unlimited Documents

Scale AI
$399/month

Includes 50 AI articles/month and bulk AI generation

Enterprise
Custom (starting ~$999/month)

Unlimited features, API access, white labeling

Essentials
$129/month

50 Tracked Prompts, 50 Pages, 20 monthly Topic Explorations, 20 monthly Drafts

Business
$399/month

300 Tracked Prompts, 300 Pages, 50 monthly Topic Explorations, 20 monthly Drafts, Dedicated Account Manager

Enterprise
Custom

Custom credits, SSO, crawler whitelisting

Free Semrush plan
$0

Check AI mentions, citations, and visibility score; Audit 100 pages for AI readiness

Content
$60/month

Create and optimize content drafts for SEO and AI visibility

AI Visibility
$99/month

Track AI brand sentiment and share of voice; Discover AI mentions, citations, opportunities and competitor gaps; Research prompts and track AI visibility

AI Visibility Toolkit Add-on
$99/month

Covers 1 domain, 25 tracked prompts, all toolkit reports

SEO
$139.95/month

Track AI Overviews; Research SEO keywords and competitors; Audit websites and track rankings

Pro Plan
$139.95/month

Includes core SEO features

Semrush One
$199/month

Combination of AI Visibility & SEO Toolkits

Semrush One Starter
$199/month

Includes AI Visibility Toolkit and AI tools

Guru Plan
$249.95/month

Higher limits, content marketing tools

Traffic & Market
$289/month

Benchmark competitor AI traffic

Semrush One Pro+
$299/month

Includes higher AI limits, historical data

Business Plan
$499.95/month

Agency features, API access

Semrush One Advanced
$549/month

Enterprise-level AI limits, historical data

Enterprise
Custom negotiated pricing

Based on business size

Free
0 €

1 user, 10 queries/month

Standard
$149

1 user, 10 queries/month

Optimize
Not specified

100 tracked topics, 5 Content Briefs/month, 1 Strategy Doc/month

Research
Not specified

1000 tracked topics, 10 Content Briefs/month, 3 Strategy Docs/month

Strategy
Not specified

10K tracked topics, 20 Content Briefs/month, 5 Strategy Docs/month

Generative Engine Optimization (GEO) Head-to-Head Comparisons